Social Media Best Practices Handbook
One of the first things to develop for a social media platform is the voice, as it should be front and center on your minds as you write social posts. When thinking about voice, think about how you want the organization to come across to its audience. Should you be warm and conversational? Or maybe the brand voice is more authoritative? If you are having trouble deciding what the voice should be, think of adjectives that describe the organization, as well as how you want customers/members to think about you.
