ACPA Personas: Meet the Concrete Pipe Audience
As advocates for concrete pipe the ACPA and our members need to speak to a lot of different audiences, and how you communicate with one audience isn't always the way you communicate with the next. The ACPA's Persona Guide was designed to help you better understand the different audience's needs, pain points, and goals in order to allow you to customize your message appropriately. Whether you are talking to a Transportation Tim, Engineer Erin, Representative Rebecca, or a Contractor Conrad, this persona guide is sure to give you insight into how they think and what drives them forward.